Aquaas Nanobubbles

Aquaas Nanobubbles

  The Aquaas (or EBED) Nanobubble technology is an innovative water solution invented by a Canadian scientist, Walter Bauer. Together with the board of directors and an angel investor panel, Segovia Advertising & Design executed a brand strategy including the...
JJV: Technis Synergy

JJV: Technis Synergy

Here is a print piece developed for Johnson & Johnson Vision : Synergy IOL. Johnson & Johnson Vision, a global leader in eye health and presbyopia-correcting IOLs, today announced the availability of TECNIS Synergy™ IOL for the treatment of cataracts for...
Pivot Pharma

Pivot Pharma

PIvot Pharma is a biopharmaceutical company engaged in the development and commercialization of patented, differentiated and premium quality cannabinoid-based nutraceuticals and pharmaceuticals. Segovia Advertising & Design developed the Brand Strategy &...
Züm Transit

Züm Transit

Brampton Transit launched a new rapid transit service and needed a complete brand launch. Segovia A&D was responsible for developing the brandmark and visual identity. After the primary brand development was built, Segovia proceeded to extend and execute the brand...
Fuse Health

Fuse Health

Segovia Advertising & Design Inc. rebranded Fuse Health, a Canadian health communications agency. Collaborating with GNR8R Marketing which led the strategic insight for Fuse Health, Segovia Inc. looked at the existing brandmark situation. FH’s brandmark,...
Keal Technologies

Keal Technologies

Keal Technology is a leader in the Canadian Insurance industry, offering solutions for Brokers. They are proudly Canadian, supported by their parent company Vertafore, the leader in modern insurance technology. Segovia A&D was called upon to refresh and redesign...
Brampton Economic Development

Brampton Economic Development

Segovia developed a comprehensive design program for Brampton Economic Development. This program consisted of: Brandmark(s), a Brand Styleguide & Holder, Annual Reports,  an Investment Map, International Brochures, Pincard Holders and other various collateral...
Mazda2 Launch

Mazda2 Launch

The MazdaSkins vehicle decal program was created for the launch of the Mazda2 in Canada. As a creative direction, musical genres inspired and created categorical thinking to outline and inform the graphic designs. Music – the thread of youth’s identity paralleled...
Investor Education Fund

Investor Education Fund

A new brandmark and brand style guide was developed for The Investor Education Fund. A new creative strategy required the organization to shift away from the terms “fund” as these words misdirected the understanding of the brand and organization. Modern typography was...
GM Canada: Pontiac

GM Canada: Pontiac

The Pontiac brand, although now discontinued, has always been an innovative and youthful brand in the GM family. The Pontiac car company draws its name from the town of Pontiac, Michigan, where Edward M. Murphy first established the Pontiac Buggy Company in 1893. This...
Lymphoma Canada

Lymphoma Canada

Life Beyond Lymphoma is a sub brand of Lymphoma Canada. Segovia developed and designed the brandmark and brand rollout. The concept of the brandmark was to create an icon system that had conceptual ties to the mother brand (lymphoma Canada) and add another layer...
Milton Transit

Milton Transit

Segovia Advertising & Design Inc. revamped and restructured the information architecture for Milton Transit. This project entailed examining and creating new solutions to Milton Transit’s antiquated information and wayfinding maps used in print and...
Mercedes Benz: Editorial

Mercedes Benz: Editorial

Below are different ways one can tackle art direction/design. All concepts have a similar tonality and direction (as per brand strategy) but each are explored in different ways. Layouts have similar copy, images, components etc., but the graphical treatment, colour...
vivanext Styleguide

vivanext Styleguide

This brand styleguide was developed for viva/York Region Transit. This entailed a thorough brand strategy and brand guideline development for the sub brand vivanext. Segovia followed a disciplined regiment of creating rules for brandmark usage, as well as creating...
RiderTool

RiderTool

RiderTool is a heavy machinery & manufacturing company based out of Oshawa, Canada. Segovia A & D Inc. was tasked with a complete rebrand and overhaul of the company’s corporate branding. Starting with a logotype/brandmark and mini styleguide, the new...
Goodwill Annual Reports

Goodwill Annual Reports

Here are some spreads from the 2012 Goodwill Annual Report. Segovia Design was responsible for concept, art direction, design and location photography. The concept revolved around real staff and authentic narratives about how Goodwill affects their lives or the...
GM Launch Kits

GM Launch Kits

Using All Surfaces in Package Design This is an example of a custom designed package. From concept to production, this piece was a custom solution to fulfill a need for all media components to be housed in one package. This vehicle launch kit is totally custom, from...
P&G: Desifest

P&G: Desifest

A brandmark & key visual were created for Proctor & Gamble, one of the key sponsors of Desifest & Hungama. Desifest is a South Asian music festival in Toronto. The key visual, “Mehndi-Rock” was a combination of two major ideas of the festival: South Asian...
Flyercity

Flyercity

Segovia Design was responsible for the brandmark strategy & development of flyercity (a division of PostMedia). We developed & designed the brandmark, a mini styleguide as well the ongoing concept & rollout of print & digital advertising.  ...
Child Development Institute

Child Development Institute

Several projects were commissioned by CDI over several years. Projects such as Fundraising books, Annual Reports, Holiday greeting cards, newsletter & collateral templates as well as several photoshoots brought out a clean, friendly and sensitive brand direction....