The MazdaSkins vehicle decal program was created for the launch of the Mazda2 in Canada.
As a creative direction, musical genres inspired and created categorical thinking to outline and inform the graphic designs. Music – the thread of youth’s identity paralleled designs which could touch a wide audience.
Over 20 final designs were chosen.
“Yume” was a special edition decal concept for the Mazda3. The kanji translated to “dream”.