Fuse Health

Fuse Health

Segovia Advertising & Design Inc. rebranded Fuse Health, a Canadian health communications agency. Collaborating with GNR8R Marketing which led the strategic insight for Fuse Health, Segovia Inc. looked at the existing brandmark situation. FH’s brandmark,...
Toronto Blue Jays

Toronto Blue Jays

The Toronto Blue Jays main acquisition piece for season ticket holders came in a custom designed package that held various premium items. One of the primary communication pieces is a calendar. Role for this project: Creative Direction, Art Direction, Design,...
Canada Rubber Group

Canada Rubber Group

Since 1987, Canada Rubber Group Inc. has been the supplier of choice for gaskets, sealing solutions, automotive/OEM solutions, and custom fabrications. CRG decided to invest in a brand refresh process in order to better reflect their position as the market leader in...
Ryerson University

Ryerson University

Segovia A&D was involved in developing several projects for Ryerson University: Brand Strategy, Development & Styleguide for Student Affairs, Brand Strategy, Development & Styleguide for Graduate Studies. We were also involved in expanding the new Brand...
Mazda2 Launch

Mazda2 Launch

The MazdaSkins vehicle decal program was created for the launch of the Mazda2 in Canada. As a creative direction, musical genres inspired and created categorical thinking to outline and inform the graphic designs. Music – the thread of youth’s identity paralleled...
Investor Education Fund

Investor Education Fund

A new brandmark and brand style guide was developed for The Investor Education Fund. A new creative strategy required the organization to shift away from the terms “fund” as these words misdirected the understanding of the brand and organization. Modern typography was...
GM Canada: Pontiac

GM Canada: Pontiac

The Pontiac brand, although now discontinued, has always been an innovative and youthful brand in the GM family. The Pontiac car company draws its name from the town of Pontiac, Michigan, where Edward M. Murphy first established the Pontiac Buggy Company in 1893. This...
vivanext Styleguide

vivanext Styleguide

This brand styleguide was developed for viva/York Region Transit. This entailed a thorough brand strategy and brand guideline development for the sub brand vivanext. Segovia followed a disciplined regiment of creating rules for brandmark usage, as well as creating...
The Flying Squirrel Sawmill Co.

The Flying Squirrel Sawmill Co.

Segovia Advertising & Design Inc. created the brand for an Ottawa Based custom furniture making company. We were responsible for the brand development process, including Brand Strategy, Positioning, Naming and Brandmark Development & Design....