Züm Transit

Züm Transit

Brampton Transit launched a new rapid transit service and needed a complete brand launch. Segovia A&D was responsible for developing the brandmark and visual identity. After the primary brand development was built, Segovia proceeded to extend and execute the...
Toronto Blue Jays

Toronto Blue Jays

The Toronto Blue Jays main acquisition piece for season ticket holders came in a custom designed package that held various premium items. One of the primary communication pieces is a calendar. Role for this project: Creative Direction, Art Direction, Design,...
Ryerson University

Ryerson University

Segovia A&D was involved in developing several projects for Ryerson University: Brand Strategy, Development & Styleguide for Student Affairs, Brand Strategy, Development & Styleguide for Graduate Studies. We were also involved in expanding the new Brand...
Brampton Economic Development

Brampton Economic Development

Segovia developed a comprehensive design program for Brampton Economic Development. This program consisted of: Brandmark(s), a Brand Styleguide & Holder, Annual Reports,  an Investment Map, International Brochures, Pincard Holders and other various collateral...
Mazda2 Launch

Mazda2 Launch

The MazdaSkins vehicle decal program was created for the launch of the Mazda2 in Canada. As a creative direction, musical genres inspired and created categorical thinking to outline and inform the graphic designs. Music – the thread of youth’s identity paralleled...
Investor Education Fund

Investor Education Fund

A new brandmark and brand style guide was developed for The Investor Education Fund. A new creative strategy required the organization to shift away from the terms “fund” as these words misdirected the understanding of the brand and organization. Modern typography was...
GM Canada: Pontiac

GM Canada: Pontiac

The Pontiac brand, although now discontinued, has always been an innovative and youthful brand in the GM family. The Pontiac car company draws its name from the town of Pontiac, Michigan, where Edward M. Murphy first established the Pontiac Buggy Company in 1893. This...
Lymphoma Canada

Lymphoma Canada

Life Beyond Lymphoma is a sub brand of Lymphoma Canada. Segovia developed and designed the brandmark and brand rollout. The concept of the brandmark was to create an icon system that had conceptual ties to the mother brand (lymphoma Canada) and add another layer...
Mercedes Benz: Editorial

Mercedes Benz: Editorial

Below are different ways one can tackle art direction/design. All concepts have a similar tonality and direction (as per brand strategy) but each are explored in different ways. Layouts have similar copy, images, components etc., but the graphical treatment, colour...
vivanext Styleguide

vivanext Styleguide

This brand styleguide was developed for viva/York Region Transit. This entailed a thorough brand strategy and brand guideline development for the sub brand vivanext. Segovia followed a disciplined regiment of creating rules for brandmark usage, as well as creating...
Goodwill Annual Reports

Goodwill Annual Reports

Here are some spreads from the 2012 Goodwill Annual Report. Segovia Design was responsible for concept, art direction, design and location photography. The concept revolved around real staff and authentic narratives about how Goodwill affects their lives or the...
GM Launch Kits

GM Launch Kits

Using All Surfaces in Package Design This is an example of a custom designed package. From concept to production, this piece was a custom solution to fulfill a need for all media components to be housed in one package. This vehicle launch kit is totally custom, from...
Flyercity

Flyercity

Segovia Design was responsible for the brandmark strategy & development of flyercity (a division of PostMedia). We developed & designed the brandmark, a mini styleguide as well the ongoing concept & rollout of print & digital advertising.  ...
Child Development Institute

Child Development Institute

Several projects were commissioned by CDI over several years. Projects such as Fundraising books, Annual Reports, Holiday greeting cards, newsletter & collateral templates as well as several photoshoots brought out a clean, friendly and sensitive brand direction....
Roughley Insurance Brokers

Roughley Insurance Brokers

Sometimes a client stays with an existing brandmark – but really needs to expand the brand and extend it through several touchpoints. Roughley Insurance needed to take an existing brandmark and develop marketing material which could bring their agency messaging and...