Segovia Advertising & Design Inc.
  • OUR PROCESS
    • SERVICES
    • FLEXIBLE APPROACH
    • CLIENTS & BRANDS
  • OUR WORK
    • CASE STUDIES
    • QUICK GALLERY
  • BLOG
    • DESIGN TALK
    • PHOTO TALK
  • ABOUT
    • ABOUT US
    • CONTACT US
Select Page

Conceptual Meaning Built Into the Visual Design

Design Talk

Conceptual Meaning Built Into the Visual Design

A brand identity was developed for an up-market Halal Butchery. Its goal is to be positioned as a leading ethnic grocer that would attract both Muslim and Non-Muslim alike. The new brand would fill a large hole in the market and offer greater visibility into the middle-eastern segment of international cuisine.

Below are some of the conceptual designs of the project. When designing Brand Signatures/Logos – some of the things that inform the design is some connection or tie to the core business or benefit. Visually, there is a tie to the broader context of what the brand and promises to do.

Concept 1: Customized typography was created specifically for this name. The negative space creates the “o” adding a 3-dimensionality. There are also 2 key symbols that refer to the islamic faith: the crescent and star. As well, the use of the green ties it to muslim cultural references.

 

Concept 2: Highly customized and ownable, the “F” forms a handle of a carving knife. Pure, bold, modern and highly recognizable. The design has a sense of motion and confidence. It is universal and focuses on Fomi’s core competency: meat and butchering. 

 

Concept 3: This design utilizes icons of the cleaver and meat configured in a symmetrical and smart configuration. This is a highly purified and customized brand mark – you wont find it anywhere. Pure, modern, clean and bold. Highly visible and ownable. Feels contemporary yet approachable, maybe even “European or international feeling”. 

 

Concept 4: This brand mark idea comes from a reference to the history of early Mesopotamian agriculture and the “bread basket” (earliest areas of civilization). The wheat sheaf is also connected to grain fed meats. It is a universal metaphor for food, and also has two hidden “F”s within the design. 

BLOG CATEGORIES

  • Design Talk
  • Photo Talk

RECENT BLOG POSTS

  • Conceptual Meaning Built Into the Visual Design
  • Recent Branding Projects
  • Orion Mnemonic
  • Bottle Design: AV Rebellion
  • Leasebusters Print Ads
  • Toronto Symphony Concepts

CASE STUDIES

  • Aquaas Nanobubbles
  • JJV: Technis Synergy
  • Pivot Pharma
  • Fomi Foods
  • Züm Transit
  • Fuse Health
  • Toronto Blue Jays
  • Canada Rubber Group
  • Chalo! FreshCo.
  • Ryerson University
  • Keal Technologies
  • Muskoka Township
  • Brampton Economic Development
  • Mazda2 Launch
  • Investor Education Fund

Project Tags

advertising annual report automotive branding brandmark brand refresh brand strategy brochure collateral decals digital dimensional Editorial educational financial furniture graphic design healthcare icon design illustration information design insurance logo design manufacturing mapping municipal naming packaging photography POP print design retail sales kit signage sports store design styleguide tourism transit transportation uniform vehicle design wayfinding web design Whitby

Contact Info

Robert Segovia: 647.294.4954 robert.segovia @segoviaonline.ca

View Creative Samples

  • Projects/Case Studies

Latest Blog Posts

  • Conceptual Meaning Built Into the Visual Design
  • Recent Branding Projects
  • Orion Mnemonic
Copyright 2019 Segovia Advertising and Design Inc.