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Mercedes Benz: Editorial

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Mercedes Benz: Editorial

Below are different ways one can tackle art direction/design. All concepts have a similar tonality and direction (as per brand strategy) but each are explored in different ways. Layouts have similar copy, images, components etc., but the graphical treatment, colour and positioning create a different feel. Both designs are modern, clean and technical.

MET_060608_A-Mercedes_Star_A

 

MET_060608_A-Mercedes_Star_A

 

MET_060608_A-Mercedes_Star_A

 

MET_060608_A-Mercedes_Star_B

 

MET_060608_A-Mercedes_Star_B

 

MET_060608_A-Mercedes_Star_B

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