Little Lakes Machine and Tool Company was founded in 1960 on the outskirts of Stratford, Ontario. The company quickly earned a reputation for its capabilities, quality and dependability. This reputation has fueled their expansion to new customers across Canada and...
The Aquaas (or EBED) Nanobubble technology is an innovative water solution invented by a Canadian scientist, Walter Bauer. Together with the board of directors and an angel investor panel, Segovia Advertising & Design executed a brand strategy including the...
Here is a print piece developed for Johnson & Johnson Vision : Synergy IOL. Johnson & Johnson Vision, a global leader in eye health and presbyopia-correcting IOLs, today announced the availability of TECNIS Synergy™ IOL for the treatment of cataracts for...
Brampton Transit launched a new rapid transit service and needed a complete brand launch. Segovia A&D was responsible for developing the brandmark and visual identity. After the primary brand development was built, Segovia proceeded to extend and execute the brand...
Segovia Advertising & Design Inc. rebranded Fuse Health, a Canadian health communications agency. Collaborating with GNR8R Marketing which led the strategic insight for Fuse Health, Segovia Inc. looked at the existing brandmark situation. FH’s brandmark,...
The Toronto Blue Jays main acquisition piece for season ticket holders came in a custom designed package that held various premium items. One of the primary communication pieces is a calendar. Role for this project: Creative Direction, Art Direction, Design,...
Since 1987, Canada Rubber Group Inc. has been the supplier of choice for gaskets, sealing solutions, automotive/OEM solutions, and custom fabrications. CRG decided to invest in a brand refresh process in order to better reflect their position as the market leader in...
Sobeys is made its first foray into South Asian grocery stores in 2015. The company opened a South Asian-focused discount supermarket called Chalo! FreshCo. in Brampton, Ont. Barrett and Welsh called upon Segovia A&D’s role for: Brand Identity final...
Segovia A&D was involved in developing several projects for Ryerson University: Brand Strategy, Development & Styleguide for Student Affairs, Brand Strategy, Development & Styleguide for Graduate Studies. We were also involved in expanding the new Brand...
Keal Technology is a leader in the Canadian Insurance industry, offering solutions for Brokers. They are proudly Canadian, supported by their parent company Vertafore, the leader in modern insurance technology. Segovia A&D was called upon to refresh and redesign...
Segovia developed a comprehensive design program for Brampton Economic Development. This program consisted of: Brandmark(s), a Brand Styleguide & Holder, Annual Reports, an Investment Map, International Brochures, Pincard Holders and other various collateral...
The MazdaSkins vehicle decal program was created for the launch of the Mazda2 in Canada. As a creative direction, musical genres inspired and created categorical thinking to outline and inform the graphic designs. Music – the thread of youth’s identity paralleled...
A new brandmark and brand style guide was developed for The Investor Education Fund. A new creative strategy required the organization to shift away from the terms “fund” as these words misdirected the understanding of the brand and organization. Modern typography was...
The Pontiac brand, although now discontinued, has always been an innovative and youthful brand in the GM family. The Pontiac car company draws its name from the town of Pontiac, Michigan, where Edward M. Murphy first established the Pontiac Buggy Company in 1893. This...
Life Beyond Lymphoma is a sub brand of Lymphoma Canada. Segovia developed and designed the brandmark and brand rollout. The concept of the brandmark was to create an icon system that had conceptual ties to the mother brand (lymphoma Canada) and add another layer...
Segovia Advertising & Design Inc. revamped and restructured the information architecture for Milton Transit. This project entailed examining and creating new solutions to Milton Transit’s antiquated information and wayfinding maps used in print and...
Below are different ways one can tackle art direction/design. All concepts have a similar tonality and direction (as per brand strategy) but each are explored in different ways. Layouts have similar copy, images, components etc., but the graphical treatment, colour...
RiderTool is a heavy machinery & manufacturing company based out of Oshawa, Canada. Segovia A & D Inc. was tasked with a complete rebrand and overhaul of the company’s corporate branding. Starting with a logotype/brandmark and mini styleguide, the new...
Here are some spreads from the 2012 Goodwill Annual Report. Segovia Design was responsible for concept, art direction, design and location photography. The concept revolved around real staff and authentic narratives about how Goodwill affects their lives or the...
Using All Surfaces in Package Design This is an example of a custom designed package. From concept to production, this piece was a custom solution to fulfill a need for all media components to be housed in one package. This vehicle launch kit is totally custom, from...
