Züm Transit

Züm Transit

Brampton Transit launched a new rapid transit service and needed a complete brand launch. Segovia A&D was responsible for developing the brandmark and visual identity. After the primary brand development was built, Segovia proceeded to extend and execute the...
Fuse Health

Fuse Health

Segovia Advertising & Design Inc. rebranded Fuse Health, a Canadian health communications agency. Collaborating with GNR8R Marketing which led the strategic insight for Fuse Health, Segovia Inc. looked at the existing brandmark situation. FH’s brandmark,...
Toronto Blue Jays

Toronto Blue Jays

The Toronto Blue Jays main acquisition piece for season ticket holders came in a custom designed package that held various premium items. One of the primary communication pieces is a calendar. Role for this project: Creative Direction, Art Direction, Design,...
Canada Rubber Group

Canada Rubber Group

Since 1987, Canada Rubber Group Inc. has been the supplier of choice for gaskets, sealing solutions, automotive/OEM solutions, and custom fabrications. CRG decided to invest in a brand refresh process in order to better reflect their position as the market leader in...
Chalo! FreshCo.

Chalo! FreshCo.

Sobeys is made its first foray into South Asian grocery stores in 2015. The company opened a South Asian-focused discount supermarket called Chalo! FreshCo. in Brampton, Ont. Barrett and Welsh called upon Segovia A&D’s role for: Brand Identity final...
Ryerson University

Ryerson University

Segovia A&D was involved in developing several projects for Ryerson University: Brand Strategy, Development & Styleguide for Student Affairs, Brand Strategy, Development & Styleguide for Graduate Studies. We were also involved in expanding the new Brand...
Keal Technologies

Keal Technologies

Keal Technology is a leader in the Canadian Insurance industry, offering solutions for Brokers. They are proudly Canadian, supported by their parent company Vertafore, the leader in modern insurance technology. Segovia A&D was called upon to refresh and redesign...
Brampton Economic Development

Brampton Economic Development

Segovia developed a comprehensive design program for Brampton Economic Development. This program consisted of: Brandmark(s), a Brand Styleguide & Holder, Annual Reports,  an Investment Map, International Brochures, Pincard Holders and other various collateral...
Mazda2 Launch

Mazda2 Launch

The MazdaSkins vehicle decal program was created for the launch of the Mazda2 in Canada. As a creative direction, musical genres inspired and created categorical thinking to outline and inform the graphic designs. Music – the thread of youth’s identity paralleled...
Investor Education Fund

Investor Education Fund

A new brandmark and brand style guide was developed for The Investor Education Fund. A new creative strategy required the organization to shift away from the terms “fund” as these words misdirected the understanding of the brand and organization. Modern typography was...
GM Canada: Pontiac

GM Canada: Pontiac

The Pontiac brand, although now discontinued, has always been an innovative and youthful brand in the GM family. The Pontiac car company draws its name from the town of Pontiac, Michigan, where Edward M. Murphy first established the Pontiac Buggy Company in 1893. This...
Lymphoma Canada

Lymphoma Canada

Life Beyond Lymphoma is a sub brand of Lymphoma Canada. Segovia developed and designed the brandmark and brand rollout. The concept of the brandmark was to create an icon system that had conceptual ties to the mother brand (lymphoma Canada) and add another layer...
Milton Transit

Milton Transit

Segovia Advertising & Design Inc. revamped and restructured the information architecture for Milton Transit. This project entailed examining and creating new solutions to Milton Transit’s antiquated information and wayfinding maps used in print and...
Mercedes Benz: Editorial

Mercedes Benz: Editorial

Below are different ways one can tackle art direction/design. All concepts have a similar tonality and direction (as per brand strategy) but each are explored in different ways. Layouts have similar copy, images, components etc., but the graphical treatment, colour...
RiderTool

RiderTool

RiderTool is a heavy machinery & manufacturing company based out of Oshawa, Canada. Segovia A & D Inc. was tasked with a complete rebrand and overhaul of the company’s corporate branding. Starting with a logotype/brandmark and mini styleguide, the new...
Goodwill Annual Reports

Goodwill Annual Reports

Here are some spreads from the 2012 Goodwill Annual Report. Segovia Design was responsible for concept, art direction, design and location photography. The concept revolved around real staff and authentic narratives about how Goodwill affects their lives or the...
GM Launch Kits

GM Launch Kits

Using All Surfaces in Package Design This is an example of a custom designed package. From concept to production, this piece was a custom solution to fulfill a need for all media components to be housed in one package. This vehicle launch kit is totally custom, from...
Richardson GMP

Richardson GMP

Two well-known financial firms, Richardson Financial and GMP Securities merged and a new brandmark combining both names ensued. From the brand strategy and creative process emerged a new brandmark; one that spoke of professionalism, modernity, clarity, stability and...
Rogers Communications

Rogers Communications

Here is some collateral on the Rogers brand. Rogers Communications (wireless) went through several brand identities: Rogers Cantel, then Rogers AT&T and finally the Rogers brand we are familiar with today. Below are some samples of print collateral, retail &...
P&G: Desifest

P&G: Desifest

A brandmark & key visual were created for Proctor & Gamble, one of the key sponsors of Desifest & Hungama. Desifest is a South Asian music festival in Toronto. The key visual, “Mehndi-Rock” was a combination of two major ideas of the festival: South...