Two well-known financial firms, Richardson Financial and GMP Securities merged and a new brandmark combining both names ensued. From the brand strategy and creative process emerged a new brandmark; one that spoke of professionalism, modernity, clarity, stability and...
Here is some collateral on the Rogers brand. Rogers Communications (wireless) went through several brand identities: Rogers Cantel, then Rogers AT&T and finally the Rogers brand we are familiar with today. Below are some samples of print collateral, retail &...
A brandmark & key visual were created for Proctor & Gamble, one of the key sponsors of Desifest & Hungama. Desifest is a South Asian music festival in Toronto. The key visual, “Mehndi-Rock” was a combination of two major ideas of the festival: South Asian...
Segovia Design was responsible for the brandmark strategy & development of flyercity (a division of PostMedia). We developed & designed the brandmark, a mini styleguide as well the ongoing concept & rollout of print & digital advertising. ...
Several projects were commissioned by CDI over several years. Projects such as Fundraising books, Annual Reports, Holiday greeting cards, newsletter & collateral templates as well as several photoshoots brought out a clean, friendly and sensitive brand direction....
Sometimes a client stays with an existing brandmark – but really needs to expand the brand and extend it through several touchpoints. Roughley Insurance needed to take an existing brandmark and develop marketing material which could bring their agency messaging and...
