Züm Transit

Züm Transit

Brampton Transit launched a new rapid transit service and needed a complete brand launch. Segovia A&D was responsible for developing the brandmark and visual identity. After the primary brand development was built, Segovia proceeded to extend and execute the...
Fuse Health

Fuse Health

Segovia Advertising & Design Inc. rebranded Fuse Health, a Canadian health communications agency. Collaborating with GNR8R Marketing which led the strategic insight for Fuse Health, Segovia Inc. looked at the existing brandmark situation. FH’s brandmark,...
Canada Rubber Group

Canada Rubber Group

Since 1987, Canada Rubber Group Inc. has been the supplier of choice for gaskets, sealing solutions, automotive/OEM solutions, and custom fabrications. CRG decided to invest in a brand refresh process in order to better reflect their position as the market leader in...
Chalo! FreshCo.

Chalo! FreshCo.

Sobeys is made its first foray into South Asian grocery stores in 2015. The company opened a South Asian-focused discount supermarket called Chalo! FreshCo. in Brampton, Ont. Barrett and Welsh called upon Segovia A&D’s role for: Brand Identity final...
Ryerson University

Ryerson University

Segovia A&D was involved in developing several projects for Ryerson University: Brand Strategy, Development & Styleguide for Student Affairs, Brand Strategy, Development & Styleguide for Graduate Studies. We were also involved in expanding the new Brand...
Keal Technologies

Keal Technologies

Keal Technology is a leader in the Canadian Insurance industry, offering solutions for Brokers. They are proudly Canadian, supported by their parent company Vertafore, the leader in modern insurance technology. Segovia A&D was called upon to refresh and redesign...
Muskoka Township

Muskoka Township

  A brand styleguide, photoshoot and complete wayfinding/signage program was developed for The Township of Muskoka Lakes. A photoshoot for the project traced all the major locations and captured the heart and feel of Muskoka. An extensive brand guideline and...
Brampton Economic Development

Brampton Economic Development

Segovia developed a comprehensive design program for Brampton Economic Development. This program consisted of: Brandmark(s), a Brand Styleguide & Holder, Annual Reports,  an Investment Map, International Brochures, Pincard Holders and other various collateral...
Investor Education Fund

Investor Education Fund

A new brandmark and brand style guide was developed for The Investor Education Fund. A new creative strategy required the organization to shift away from the terms “fund” as these words misdirected the understanding of the brand and organization. Modern typography was...
Lymphoma Canada

Lymphoma Canada

Life Beyond Lymphoma is a sub brand of Lymphoma Canada. Segovia developed and designed the brandmark and brand rollout. The concept of the brandmark was to create an icon system that had conceptual ties to the mother brand (lymphoma Canada) and add another layer...
vivanext Styleguide

vivanext Styleguide

This brand styleguide was developed for viva/York Region Transit. This entailed a thorough brand strategy and brand guideline development for the sub brand vivanext. Segovia followed a disciplined regiment of creating rules for brandmark usage, as well as creating...
RiderTool

RiderTool

RiderTool is a heavy machinery & manufacturing company based out of Oshawa, Canada. Segovia A & D Inc. was tasked with a complete rebrand and overhaul of the company’s corporate branding. Starting with a logotype/brandmark and mini styleguide, the new...
Richardson GMP

Richardson GMP

Two well-known financial firms, Richardson Financial and GMP Securities merged and a new brandmark combining both names ensued. From the brand strategy and creative process emerged a new brandmark; one that spoke of professionalism, modernity, clarity, stability and...
Flyercity

Flyercity

Segovia Design was responsible for the brandmark strategy & development of flyercity (a division of PostMedia). We developed & designed the brandmark, a mini styleguide as well the ongoing concept & rollout of print & digital advertising.  ...
Roughley Insurance Brokers

Roughley Insurance Brokers

Sometimes a client stays with an existing brandmark – but really needs to expand the brand and extend it through several touchpoints. Roughley Insurance needed to take an existing brandmark and develop marketing material which could bring their agency messaging and...
Talons Hockey

Talons Hockey

Segovia A & D Inc. was tasked with the logo/brandmark development for the Ontario Talons Hockey Team. The brand essence builds upon a visual language exemplified in sports branding: bold, energetic and aggressive. The brandmark needed to translate well to...
The Flying Squirrel Sawmill Co.

The Flying Squirrel Sawmill Co.

Segovia Advertising & Design Inc. created the brand for an Ottawa Based custom furniture making company. We were responsible for the brand development process, including Brand Strategy, Positioning, Naming and Brandmark Development & Design....
McMurter & Associates

McMurter & Associates

The firm of Brian McMurter Barrister & Solicitor came to us looking to evolve his brand and direction. As the firm expands and evolves, a brand direction required the company to shift from one individual to a greater feeling of team structure. Hence, the name...