Segovia A & D Inc. was tasked with the logo/brandmark development for the Ontario Talons Hockey Team. The brand essence builds upon a visual language exemplified in sports branding: bold, energetic and aggressive. The brandmark needed to translate well to uniforms as well as all the other touchpoints that flowed from the team’s identity. Designs are clean, hard edged, high contrast – all aspects that maximize legibility and visibility. In sports, a logo is moving constantly, lights of arenas are uneven.
The Ontario Talons Hockey team features a combined international roster of Canadian and American female hockey players. The Talons has players from across Ontario (Windsor, St. Marys, Komoka, Orangeville, Oakville, Mississauga, Sharon, Saugeen-Maitland, Toronto, Brooklin and Vaughan) as well as players from Medfield, Massachusetts – Shaker Heights, Ohio – USA.
Learn more about the team at talonshockey.com