The firm of Brian McMurter Barrister & Solicitor came to us looking to evolve his brand and direction. As the firm expands and evolves, a brand direction required the company to shift from one individual to a greater feeling of team structure. Hence, the name shifted from Brian McMurter to McMurter & Associates – still continuing the foundation and reputation of Brian. From the rebrand, the creative territory landed in a much more contemporary, smart, professional, yet elegant and stylish feel. Corporate professionalism can require restraint yet at the same time inject youth and relevancy in today’s brand-smart mindset.
Here is where McMurter started. When clients invest in the creative/brand process, everyone wins. The client is always involved in the process, thus becomes the greatest champion of their own brand.