Sometimes a client stays with an existing brandmark – but really needs to expand the brand and extend it through several touchpoints. Roughley Insurance needed to take an existing brandmark and develop marketing material which could bring their agency messaging and brand to life. The existing brand mark was finessed and a special anniversary badge was created to celebrate the company’s long success.
This brand overhaul and extension required the following pieces to be developed:
• Sales Kit Folder • Brochure • Biography/Producer Sheets • Product Sheets • DM postcards • Corporate Photography
Although the company’s business is insurance, the creative direction of the brand chose to stay away from boring stock shots. We avoided predictability and generic images – instead using friendly and delightful shots of children. These shots captured a friendly and personable side of Roughley. We were able to source shots representative of the many facets of insurance categories.
A corporate photoshoot brought a fresh outlook and coherent style for key employees and stakeholders. The new portraits are professional, clean and relevant. These shots are used throughout different pieces from bio sheets to web.
