Toronto Blue Jays

Toronto Blue Jays

The Toronto Blue Jays main acquisition piece for season ticket holders came in a custom designed package that held various premium items. One of the primary communication pieces is a calendar. Role for this project: Creative Direction, Art Direction, Design, Photography and direction/leadership for final production (photo retouchers, pre press etc.)

The main conceptual theme of the calendar can be summarized in the headline “It’s All in The Details”. This brand concept/positioning would live in a Brand Inspiration book – and ultimately express itself in each of the creative spreads in the calendar. Each month featured a player chosen by the Jays organization. For each player, we researched, created concepts and brought out insights and ideas about his unique position. Players stats were researched, trainers notes were referenced and nuances & facts about baseball were highlighted. The graphic design and art direction fused player portraits, Toronto landmarks, objects and graphical elements conveying key information.

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